When I’m asked how I feel these days, the first words that come to mind are sad, heartbroken, disappointed. Searching for another word that will give me optimism, the word that comes to mind is ‘hope’, and in Hebrew, תקווה. It is the only word that can take us forward.

Some years ago, I asked my dear friend, Yehonatan Geffen, what ‘hope’ meant to him—and he directed me to a poem of Emily Dickinson, “‘Hope’ is the thing with feathers.” I thought that was so beautiful, and together with photographers, Inez and Vinoodh, I created an iconic vision of hope. Inez held a feather with her own hand.

Since October 7th, I have thought about what could I offer to express hope now. And here we are with the Hope Tee Shirt. Hope is the only thing we can hold on to right now, and we should.

When I’m asked how I feel these days, the first words that come to mind are sad, heartbroken, disappointed. Searching for another word that will give me optimism, the word that comes to mind is ‘hope’, and in Hebrew, תקווה. It is the only word that can take us forward.

Some years ago, I asked my dear friend, Yehonatan Geffen, what ‘hope’ meant to him—and he directed me to a poem of Emily Dickinson, “‘Hope’ is the thing with feathers.” I thought that was so beautiful, and together with photographers, Inez and Vinoodh, I created an iconic vision of hope. Inez held a feather with her own hand.

Since October 7th, I have thought about what could I offer to express hope now. And here we are with the Hope Tee Shirt. Hope is the only thing we can hold on to right now, and we should.

When I’m asked how I feel these days, the first words that come to mind are sad, heartbroken, disappointed. Searching for another word that will give me optimism, the word that comes to mind is ‘hope’, and in Hebrew, תקווה. It is the only word that can take us forward.

Some years ago, I asked my dear friend, Yehonatan Geffen, what ‘hope’ meant to him—and he directed me to a poem of Emily Dickinson, “‘Hope’ is the thing with feathers.” I thought that was so beautiful, and together with photographers, Inez and Vinoodh, I created an iconic vision of hope. Inez held a feather with her own hand.

Since October 7th, I have thought about what could I offer to express hope now. And here we are with the Hope Tee Shirt. Hope is the only thing we can hold on to right now, and we should.