A NEW CAMPAIGN, PHOTOGRAPHED
BY GRAY SORRENTI, CELEBRATING
WESTERN AMERICANA SPIRIT
For Fall ’26, Nili Lotan returns to Tribeca with a campaign photographed by Gray Sorrenti, featuring Blue Lindeberg, Luca Apple, and Anna Francesca—a collaboration rooted in a shared love of New York, Americana, music, and rock and roll. “Gray brings such a fresh, cool angle. I loved the way she photographed The Kills for our previous campaign. She captured the spirit of the brand with honesty and authenticity, while making the images distinctly her own,” says Nili Lotan.
“It was important for me to share that world with Gray—to let her dive into the feeling behind the collection rather than simply look at the clothes,” says Lotan.The conversation naturally led them to Tribeca. Lotan has lived and worked in the neighborhood for decades, while Sorrenti was raised there. The idea became simple: Sorrenti would photograph her friends on the streets of the neighborhood she knows intimately.“When I came to visit Nili and talk about where we wanted to go with the campaign, we were so on the same page. It was Bob Dylan, Jimi Hendrix, Mapplethorpe, and Patti Smith. It’s that kind of just march to the beat of their own drum. That’s the vibe. Like, do whatever you want to do,” says Sorrenti.
For Lotan, the campaign is not simply about showing the collection. “When I shoot a campaign, it’s not about the collection. It’s a brand moment. Through a collection, I’m communicating my brand language and sensibility.” For Fall ’26, that language centers on Americana and the rock and roll spirit that has always run through the brand. The Western Boot becomes the through line across the collection—ruffles against menswear, a western belt against a sharp blazer. Denim remains the foundation, with the Shon Jean, Tribeca Jean, and Briana Jean anchoring the season.For Luca Apple, the Western influence is instinctive: “I’m a cowboy at heart. Maybe it’s the clothes, maybe it’s the essence.”
Blue Lindeberg describes the Nili Lotan woman as equally instinctive in her approach: “It’s very genuine. It’s curated. It’s cool. It’s fly. It’s rare to see a woman on the street that looks so put together and yet so easy.” Sorrenti brought her friends into the campaign and put herself in the equation, allowing the story to unfold naturally on the streets of Tribeca. For Lotan, that was the point: to show the clothes not as a finished look, but as part of a life.“I think that’s what Gray captured. She made the collection feel lived in, instinctive, and completely her own,” says Lotan.
A NEW CAMPAIGN, PHOTOGRAPHED BY GRAY SORRENTI, CELEBRATING WESTERN AMERICANA SPIRIT
For Fall ’26, Nili Lotan returns to Tribeca with a campaign photographed by Gray Sorrenti, featuring Blue Lindeberg, Luca Apple, and Anna Francesca—a collaboration rooted in a shared love of New York, Americana, music, and rock and roll. “Gray brings such a fresh, cool angle. I loved the way she photographed The Kills for our previous campaign. She captured the spirit of the brand with honesty and authenticity, while making the images distinctly her own,” says Nili Lotan.
“It was important for me to share that world with Gray—to let her dive into the feeling behind the collection rather than simply look at the clothes,” says Lotan.The conversation naturally led them to Tribeca. Lotan has lived and worked in the neighborhood for decades, while Sorrenti was raised there. The idea became simple: Sorrenti would photograph her friends on the streets of the neighborhood she knows intimately.“When I came to visit Nili and talk about where we wanted to go with the campaign, we were so on the same page. It was Bob Dylan, Jimi Hendrix, Mapplethorpe, and Patti Smith. It’s that kind of just march to the beat of their own drum. That’s the vibe. Like, do whatever you want to do,” says Sorrenti.
For Lotan, the campaign is not simply about showing the collection. “When I shoot a campaign, it’s not about the collection. It’s a brand moment. Through a collection, I’m communicating my brand language and sensibility.” For Fall ’26, that language centers on Americana and the rock and roll spirit that has always run through the brand. The Western Boot becomes the through line across the collection—ruffles against menswear, a western belt against a sharp blazer. Denim remains the foundation, with the Shon Jean, Tribeca Jean, and Briana Jean anchoring the season.For Luca Apple, the Western influence is instinctive: “I’m a cowboy at heart. Maybe it’s the clothes, maybe it’s the essence.”
Blue Lindeberg describes the Nili Lotan woman as equally instinctive in her approach: “It’s very genuine. It’s curated. It’s cool. It’s fly. It’s rare to see a woman on the street that looks so put together and yet so easy.”
Sorrenti brought her friends into the campaign and put herself in the equation, allowing the story to unfold naturally on the streets of Tribeca. For Lotan, that was the point: to show the clothes not as a finished look, but as part of a life.“I think that’s what Gray captured. She made the collection feel lived in, instinctive, and completely her own,” says Lotan.