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Western Americana

Text of

I am excited to introduce a capsule collection composed of new statements and iconic pieces imbued with the spirit and sensibility of the American West. The influence of Western Americana has always been present in my brand and in my wardrobe.

Growing up, I was so enchanted by the spirit and style of the American West. When I started my own business, it became very clear to me that my brand is based around four stories that I draw my inspiration from. Western Americana became part of my visual vocabulary, and over the years, I continue to return to and reference this story when I design.

Desert landscape
Collage of Nili Lotan pre-fall 2024 looks

I often explore the influence of Western Americana against the backdrop of the desert. For me, the desert is the ultimate place to recharge, realign with myself and refresh my perspective.

A collage of models in various Nili Lotan styles.

The quiet, confident, minimal, meditative landscape reflect the elegance and simplicity of the collection.

Text:

I am excited to introduce a capsule collection composed of new statements and iconic pieces imbued with the spirit and sensibility of the American West. The influence of Western Americana has always been present in my brand and in my wardrobe.


Growing up, I was so enchanted by the spirit and style of the American West. When I started my own business, it became very clear to me that my brand is based around four stories that I draw my inspiration from. Western Americana became part of my visual vocabulary, and over the years, I continue to return to and reference this story when I design.

Desert landscape
A collage of Nili Lotan Pre-fall 2024 styles

I often explore the influence of Western Americana against the backdrop of the desert. For me, the desert is the ultimate place to recharge, realign with myself and refresh my perspective.

Collage of fashion models in various outfits and settings.

The quiet, confident, minimal, meditative landscape reflect the elegance and simplicity of the collection.

Nili Lotan signature

In this moment, I feel a real creative, cultural call for Americana, and so I am answering it and shining a light on it within my collection. I created this very limited capsule with the most classic, iconic Western pieces that I want in my wardrobe—a Western denim shirt, a fringe jacket, leather, suede, and a belt—and I believe you will use these pieces in your wardrobe for many years to come.

Nili Lotan signature

In this moment, I feel a real creative, cultural call for Americana, and so I am answering it and shining a light on it within my collection. I created this very limited capsule with the most classic, iconic Western pieces that I want in my wardrobe—a Western denim shirt, a fringe jacket, leather, suede, and a belt—and I believe you will use these pieces in your wardrobe for many years to come.

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